Nobody expects to see themselves trending online.
But when one person waded into a debate about difficulty in video games, his somewhat hyperbolic tweet united both sides of the argument.
His words have been re-posted thousands of times on Twitter alone, spawning spoofs and parodies created by everyone from regular gamers to Sega of America.
And all of this came from a response to a gaming journalist who admitted he had cheated to beat a video game.
It all started with FromSoftware’s 2019 game Sekiro: Shadows Die Twice, which has such a steep difficulty curve that PC Gamer’s James Davenport admitted he used cheats to finish the game.
This fact did not sit right with Crunch, a Twitter user who probably had his tongue planted somewhat in his cheek when he told Mr Davenport in no uncertain terms what he thought of his accomplishment.
Over the next few days, the words reappeared in popular posts as gamers poked fun at the hyperbolic statement, using it to call out well-known cheats in popular games such as Persona 5, Crash Bandicoot and Super Mario 64.
It was soon labelled the latest “copypasta” – a term to mean a block of text that is “copied and pasted” frequently online.
And one video featuring a literal shortcut in Super Mario 64 was viewed more than 1.65 million times.